Ink+Inch

OBICÀ Descritption

OBICÀ

DIGITAL GRAPHIC - ADVERTISING CAMPAIGN - PRINT COLLATERAL - ENVIROMENTAL GRAPHICS

Obicà Mozzarella Bar is a group of casual contemporary Italian restaurants in international gateway cities. From 2004, Obicà opened locations in Europe, the United States, and Japan, and today has 24 restaurants around the world with 4 locations in London.

With an already established stylish brand, Obica was looking for a declination to support the campaign Food to share, based on a selection of dishes created to be shared with friends and family.

Working with the existing colour palette, we introduced a new font as a collateral element on the menus and the posters to add a playful and casual touch. We also designed a new system of geometric graphic patterns to be used as a background for all the deliverables of the campaign. This graphic treatment is now also visible on the website and in the newsletter.

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