WEBSITE DESIGN - BRAND STRATEGY - IDENTITY - LOGO DESIGN
HOBA is a new street food brand that plays with the idea of luxurious and super tasty street food- kebabs made with their very own version of bread and packed with fresh, local, sustainable produce, sauces and toppings, all made in house.
Create a simple, clean, memorable logo, that could stand out in the marketplace of street food. HOBA, as company name, was born from the initials of the owner, who wanted the business to be strictly linked to her heritage, as an homage to the culinary passion inherited from her family.
We worked closely with the chef and owner to develop a fresh logotype with a slick and simple custom font, born from the union of two different font types. With versatility in mind, we only used black, so that it could stand out on different supports and mostly on natural and craft paper. The same style was later used to design the website, where the main characters are the colorful images of the products, with a minimal layout treatment.<back