WEBSITE DESIGN - BRAND STRATEGY - IDENTITY - PRINT COLLATERAL - ADVERTISING CAMPAIGN - ART DIRECTION - PACKAGING DESIGN
OSYLIA London is a newly established jewelry brand focused on bringing together contemporary forms with distinctive and inspirational designs. Founded as a startup in 2017 by two eclectic designers from different cultures, OSYLIA thrives in this diversity in origins. The vision behind the collections comes from the combination of art and design, while the execution relies on simple geometry used to create minimal elegant pieces.
Create a minimalistic branding, not invasive or colourful, but a canvas that would allow the jewelry to shine
The brand identity captures OSYLIA’ s essence, as we worked with primary elements, simple lines, and typography and removed the unnecessary. We customised a minimal slim font to create a polished logotype and used two opposite colors, black and white, to represent the two different identities and cultures behind the brand The identity’s understated elegance extends to its applications, through the clean aesthetic and use of only one graphic element, a black triangle.