Ink+Inch

CAM Wayfinding Descritption

CAM Wayfinding

BRAND STRATEGY - ENVIRONMENTAL GRAPHICS - WAYFINDING

CAM is a private clinic with multiple departments offering a wide range of services to the patients, from specialist doctor visits to small surgery and esthetic surgery or physiotherapy, with a vast area dedicated to a laboratory.

With the opening of a new centre, CAM needed a new wayfinding system and integrated interior graphics to allow patients to move easily through the floors, building on the perception of “homey clinic”, far from the cold environment of a classic hospital.

Starting from the existing logo which looks like a molecule, Francesca paired with Ghigos studio and developed a wayfinding system that emulates a periodic table of the elements, using different colors to separate the floors and different icons for each department.

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